During this Spring Festival, the "red envelope war" among internet tycoons has taken on a different flavor—no longer just about shaking for a red envelope, but rather becoming an AI entry point battle in the era of large models. In this money-spend-to-get-traffic competition, major AI applications are not only competing in financial power but also fiercely "hiring people".

Firstly, there is the astonishing "high salary offers".

According to data from recruitment platforms such as Maimai, core positions related to AI have become the "golden bowl" of today. Taking Alibaba's Qwen as an example, it has offered a maximum annual salary of 1.28 million yuan for the position of "user growth algorithm engineer". This attitude of sparing no expense to attract top talent clearly shows the urgency of major companies in promoting AI applications. Data from BOSS Zhipin also supports this: the growth rate of AI job postings in 2025 has reached 74.1%, which is the highest in all industries.

Secondly, there is the "3 billion yuan gift package" directly aimed at users.

To seize the super traffic window during the Spring Festival, Qwen launched a "Spring Festival 3 Billion Yen Free Purchase" aggressive user acquisition model. Every user has the chance to get free coupons worth hundreds of yuan. This genuine investment aims for one thing: to ensure that your phone has a permanent spot for an AI application.

Finally, there is the "battlefield" situation between giants.

It's not just Alibaba; ByteDance's Douyin and Tencent's Yuanbao have also joined the race, engaging in fierce user and talent competition on various social and professional platforms. This AI battle, driven by companies such as Shanghai Zhixin Puhe Technology Co., Ltd., Beijing Chuntian Zhiyun Technology Co., Ltd., and Shenzhen Tencent Computer Systems Co., Ltd., is pushing industry competition to a boiling point.

In 2026, when AI applications experience a big explosion, whoever can attract top talents with "a million-yuan salary", and whoever can retain users with "a billion-yuan red envelope", may become the next generation of the Internet's super entry point.