Qwen's Spring Festival Big Discount Day One Was a Hit: 1 Million Orders Placed in 3 Hours, Server Struggled Temporarily

Alibaba's Qwen app officially launched the "Spring Festival 3 Billion Discount Campaign" today, with the first wave of "tea attack" attracting widespread participation. According to the latest data from Alibaba, within less than three hours after the campaign started, the number of tea orders placed through the Qwen app has exceeded 1 million.

This morning, social media was flooded with "The First AI Tea." Many users said that compared to other AI apps' red envelope campaigns, Qwen's discount logic is more straightforward and easier to access, thus attracting a large amount of traffic.

However, the high level of enthusiasm has also brought "growing pains" for the Qwen app. Due to a sudden surge in users, the system experienced lag, with some users reporting that the page could not be clicked or displayed "system is away." Additionally, some users pointed out that the campaign experience was not yet "smooth," such as the system failing to automatically match the nearest store when placing an order, and even requiring users to switch to the Taobao app to confirm. Despite these technical challenges, Qwen's "spending money" marketing strategy has clearly captured user attention in the Spring Festival AI battle.