Facing the booming AI hardware sector, 360 CEO Zhou Hongyi has offered a sobering cooling suggestion. On February 26, 2026, Zhou Hongyi clearly stated in an interview with the media that although the AI glasses market appears lively, the actual entry barriers are extremely high and face multiple commercial challenges.

Core Pain Points: Why Is It "Hard to Do"?

Zhou Hongyi analyzed the difficulties of AI glasses from two dimensions: business logic and usage scenarios.

  • Surrounded by Giants, Profitability is Difficult: Several internet giants have already been eyeing this market. The common pain point in the industry is that "hardware doesn't make money," while the costs of software services and computing power are very high, placing a huge financial pressure on companies.

  • High Substitutability of Scenarios: There is still no "killer" scenario that AI glasses cannot be replaced. According to Zhou Hongyi, earphones, voice recorders, lavaliers, and even phones can largely replace the current functions of AI glasses.

Strategic Choice: Focus on Software, Light on the "Shell"

Regarding the future development direction of 360, Zhou Hongyi provided a clear orientation:

  • Hardware is Just a Carrier: He believes that hardware is essentially just a "shell," and the real soul of the large model lies in Intelligent Agent (Agent).

  • Focus on Core R&D: Instead of competing in hardware manufacturing, 360 will continue to focus on the core technology of Intelligent Agent. When AI becomes smart enough, it can reside on any hardware carrier without being fixated on the form of glasses.

Market Performance: Concepts Decline, Valuation Returns

Real-time data shows that as of the closing on February 27, 2026, 360 (601360) closed at 12.36 yuan, up slightly by 0.24%, with the total market value remaining around 86.5 billion yuan. Although the ChatGPT concept and data security