To win back the favor of Generation Z, Facebook released a series of AI-driven personalized features this Tuesday. These updates not only bring static photos to life but also add more visual impact to traditional text posts.

One of the highlights of this update is the Dynamic Profile Picture. This feature uses AI technology to add motion effects to users' static photos, such as waving goodbye, making a heart shape, or wearing a virtual party hat. Facebook recommends using clear, front-facing single-person photos for the best results and promises to introduce more animation templates in the coming year.

For the "Stories" and "Memories" features, Facebook introduced the "Restyle" re-style tool. Users can use simple text prompts or select preset styles (such as anime style, illustration style, glowing effect, etc.) to have AI re-imagine the visual appearance of photos, even allowing users to change the background with one click (such as switching the background to a beach or city scene). In addition, text posts now support animated backgrounds. Users can click on the new rainbow "A" icon to add dynamic scenes like falling leaves or waves to their text content, making the dynamic messages more distinctive.

Facing a massive user base of 2.1 billion daily active users, Facebook has been actively transforming from a "blue and white social platform" into a smart interactive community that better appeals to young people's tastes, through visual restructuring, exclusive dynamic feeds, and the return of the "Poke" feature.

Key Points:

  • 🎭 Dynamic Profile Picture: Meta AI can turn static photos into animated ones with actions such as waving or making a heart shape.

  • 🎨 Photo Re-style: Users can instantly change the style of photos or replace the background using Meta AI's "Restyle" feature.

  • ✨ Vibrant Backgrounds: Text posts now support animated backgrounds, with seasonal effects like falling leaves and waves launched first.

  • 🎯 Youth-oriented Strategy: These updates are key measures for Facebook to attract Gen Z users.