AI music generation platform Suno has announced a series of new measures today, including adding watermark marks to tracks generated on the platform, restricting downloads, and updating community guidelines to prevent counterfeit songs. These changes come as Suno faces multiple lawsuits from record companies and artist groups.

Co-founder and CEO Mikey Shulman outlined the platform's core principles in a blog post, stating that Suno aims to promote original creation while making its AI tools more accessible for people to create music.

A key point of contention is users uploading AI-generated songs to other streaming platforms and profiting from them. Suno says it will use audio watermarks and fingerprinting technology to prevent misuse on other platforms. It remains unclear whether Suno will adopt existing systems like Google Synth ID or develop its own solution, and TechCrunch has not received a response from the company on this issue.

In addition, Suno has reached an agreement with lyrics service Musixmatch to use its Sentinel system for copyright detection. Shulman wrote in the blog: "These tools are designed to be durable and tamper-resistant while not affecting the listening experience. They also do not intend to judge whether a song is good, meaningful, or human enough. Ultimately, we believe it should be up to artists and platforms to decide what to disclose, and our role is to provide transparent tools and encourage industry collaboration."

Suno also plans to introduce new download policies, prohibiting mass distribution on streaming platforms, but has refused to provide specific details.

Regarding community guidelines, Suno has clearly prohibited "falsely presenting fake audio as authentic content" and "using real people's voices or likenesses without permission" to prevent counterfeiting.

The company recently completed a $400 million Series D funding round, but legal battles have already begun. Suno is facing litigation with Universal Music Group (UMG) and Sony Music Group, coordinated by the Recording Industry Association of America (RIAA). At the end of last month, a German court ruled in favor of the government-authorized copyright management body GEMA, finding Suno in violation of copyright rules.