Advanced Thursday Madness! KFC Integrates Qwen: AI Ordering Assistant Xiao K Launches, Solving Complex Orders with One Sentence

The digital interaction in the fast food industry is entering the "embodied intelligence" era. On February 25, 2026, according to Qichacha, KFC (Berkshire China) officially launched an AI intelligent ordering Agent based on Alibaba's Qwen large model - "K".

This technological upgrade means that users can now bid farewell to the complicated app menu selections. With simple "natural language" conversations, they can complete the entire process from selecting items to payment.

Key Highlights: Understanding Everyday Language and Handling Complex Needs

Thanks to the underlying capabilities of Qwen, KFC's new "AI employee" has shown a high level of interaction intelligence:

Identifying Ambiguous Needs: Even if the user's description is vague, such as "a non-spicy two-person set meal," K can accurately match the corresponding dish.
Handling Multi-turn Modifications: During the conversation, users can change their order, switch pickup locations, or adjust delivery methods at any time. K can maintain context continuity and adjust the order in real time.
Having "Long-term Memory": K will provide personalized recommendations based on the user's historical preferences, making ordering more tailored to your needs.

Scenario Expansion: Car Infotainment Ordering, One Word Achieves Everything

In addition to the mobile phone side, KFC has deeply integrated AI shopping capabilities into smart car infotainment systems:

One-stop Closed Loop: Drivers just need to give a voice command to complete selection, placing orders, and payment.
Automatic Navigation: The system will automatically plan the route, guiding the vehicle to the nearest KFC store for pickup, achieving seamless integration between "people, vehicles, and meals."

Industry Insight: From "Online Ordering" to "Intelligent Ordering"

Qichacha

Alibaba Enters the AI Hardware Market! Qwen AI Glasses to Make Their Debut at MWC

Alibaba will launch its first AI glasses, "Qwen", entering the AI hardware market. The product will make its debut at the 2026 MWC conference and pre-orders will be available through all channels starting March 2nd. Previously, the "Qwen" AI assistant has sparked a trend in scenarios such as Spring Festival food delivery. This hardware launch marks a new breakthrough for Alibaba in the application of artificial intelligence.

Honor Enters Embodied Intelligence: Its First Humanoid Robot Will Debut at MWC2026

Honor will unveil its first humanoid robot at MWC2026, targeting consumer markets such as home services and intelligent companionship. This move marks a key step in its transformation toward an AI terminal ecosystem. To support this strategy, the company established a new industry incubation department in 2025, which includes five laboratories, and plans to invest $10 billion over the next five years.

Another Unicorn in Embodied Intelligence: StarMap Secures 1 Billion RMB in Series B Funding, Valuation Exceeds 10 Billion

Embodied intelligence company StarMap has completed a 1 billion RMB Series B funding round, led by Jinting Capital and other existing shareholders. The company has raised nearly 3 billion RMB in total, with a valuation exceeding 10 billion, becoming the fourth 10-billion RMB valuation embodied intelligence company in China. StarMap was founded in September 2023, adopting an "integrated system + intelligence" development model.

Xiaomi Open Sources First-generation Robot VLA Large Model, Breaking the Bottleneck of Physical Intelligence Latency

Xiaomi opensources the 4.7 billion parameter robot model Xiaomi-Robotics-0, which adopts a MoT hybrid architecture. By enabling collaboration between the 'brain' and 'cerebellum', it achieves real-time inference on consumer-grade GPUs, solving the problem of sluggish actions caused by inference latency in existing VLA models, thus improving the efficiency and generalization ability of robot control.

Qwen and Ant Afu Downloads Surge, Ranking First and Second on Apple App Store

Recently, Qwen and Ant Afu saw a significant increase in downloads due to activities such as tea order placement and "Health Afu." They now occupy the top two positions on the free app chart of the App Store in China. Ant Afu has also partnered with CCTV and connected to over 5,000 medical institutions nationwide, showing strong growth momentum.