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Pinterest, a renowned image-sharing social platform, recently announced a major strategic adjustment: the company plans to cut about 15% of its positions. This decision aims to reduce labor and office space costs, reallocating limited resources toward AI projects, marking that this visual social giant is accelerating its transformation into an "AI-driven company."
According to regulatory filings submitted by Pinterest, this round of layoffs is expected to be completed by the end of September 2026. As of the end of 2024, the platform had approximately 4,666 full-time employees globally, meaning around 700 employees will be affected. The company clearly stated that the core logic of this restructuring is to "prioritize AI-driven products" and shift hiring focus toward specialized AI technical positions and research teams.
In fact, Pinterest has been actively involved in the AI field. The company's previously launched "Pinterest Assistant" can already provide users with accurate shopping recommendations through AI. In the future, the company also plans to test an AI-driven "personalized board" feature to create a more intelligent inspiration discovery space for users.
Pinterest CEO Bill Ready emphasized during the earnings call that the huge potential of open-source AI models is key to controlling long-term costs and achieving technological breakthroughs. Although this round of layoffs will result in pre-tax restructuring costs of $35 million to $45 million, in the long term, it will ensure that the company gains an edge in the increasingly competitive AI-driven social media landscape.
Key Points:
📉 Pinterest plans to cut about 700 employees (15% of the total), aiming to save costs and focus on implementing its AI strategy.
🤖 Resources will be reallocated to AI-specific positions, focusing on developing core intelligent features such as AI assistants and personalized boards.
💡 The CEO is optimistic about the potential of open-source AI models to reduce operational costs, striving to reshape the platform experience through technological innovation.