At a time when generative AI is redefining the creative process, the startup Flora is attempting to challenge traditional design paradigms with a new interactive interface. On January 27, 2026, Flora announced a $42 million Series A funding round led by Redpoint Ventures (Redpoint Capital).

The tool is currently being used by Alibaba, Brex, renowned creative agency Pentagram, and designers at Lionsgate.

Key Highlights: Node-based Workflow and Multi-media Generation

Differing from Adobe, Figma, or Canva, which integrate AI as an add-on within existing systems, Flora has created a new workflow centered around "nodes":

Multi-modal input: Users can use text, images, or videos as prompts to generate image and video materials.

Node-based creation flow: Each generated version forms a "node" on the canvas. Users can branch out from any node for multiple rounds of iteration and modification, making the creative process clearly traceable.

One-screen control: Founder Weber Wong stated that the purpose of this interface was to stitch together different AI models, allowing users to control the entire creative workflow on a single screen.

Founding Background and Development Vision

Flora's prototype originated from a technology and art fusion course at New York University (NYU), founded by former Menlo Ventures investor Weber Wong.

Use of funds: The newly acquired funds will be used to expand the enterprise sales team, and the company plans to increase its staff size from the current 25 to 50-75 by the end of the year.

Product evolution: In the future, Flora plans to enhance creative control features and add traditional editing capabilities, aiming to allow professionals to complete entire projects without switching tools.

Market Competition and Evaluation

With the rise of generative AI, AI-native design tools have become favorites in the capital market. Previously, OpenAI acquired Visual Electric, while Figma acquired the node-based editor Weavy.

Redpoint Ventures partner Alex Bard believes that Flora is making the creative process in fashion, advertising, and branding more accessible to a wider range of industries, similar to how Figma democratized product design through a more collaborative and user-friendly product design.

After this round of funding, Flora's total funding has reached $52 million. Its personal version plan starts at $16 per month (paid annually).