In order to further optimize operational efficiency and shift strategic focus to the field of artificial intelligence, the well-known image-sharing social platform Pinterest recently announced a major organizational restructuring plan. The company plans to cut approximately 15% of its staff, affecting around 700 employees.

Background and Financial Impact of the Layoffs

The main purpose of this layoff plan is to reduce office costs and reallocate resources. According to Pinterest's financial estimates, this restructuring will result in pre-tax costs of approximately $35 million to $45 million. The company plans to complete the entire layoff by the end of September 2026.

Strategic Shift: Full Commitment to AI

The core of Pinterest's move lies in investing the saved resources entirely into AI projects. CEO Bill Ready emphasized that open-source AI models play an important role in cost control.

In future product development, the company will focus on supporting the following AI-driven features:

Pinterest Assistant: Conduct comprehensive testing and optimization of this AI assistant to enhance user experience.

Personalized Boards: Further enhance the personalized recommendation capabilities of boards through AI technology.

Amid the current industry transformation driven by AI technology, Pinterest, Inc. is trying to build a new competitive advantage in the social media sector by streamlining traditional business teams and focusing on AI fields.