When AI is no longer just an algorithm behind the scenes, but a front-end engine directly driving sales conversions and consumer experiences, traditional retail service providers are undergoing an intelligent transformation. Xinhua Du recently officially launched its annual strategic product - the "Maidian AI Agent Matrix," marking the entry of its AI transformation, which started in 2022, into a new phase of large-scale commercial implementation.

As a leading retail and digital marketing service provider in China, Xinhua Du has long integrated AI deeply into the entire e-commerce and marketing process. Through self-developed tools such as "Zhi Zhu Xia" (Know Pig), "Jiu Ai Zhi Xing" (Jiu Ai Smart Travel), and "Jiu Ai Zhiku" (Jiu Ai Think Tank), the company has built a closed-loop intelligent marketing system covering user insights, precise targeting, content generation, and effect attribution. These systems can not only analyze consumer behavior in real-time and predict regional hot trends, but also automatically generate marketing materials and promotional strategies tailored for different platforms (such as JD.com and Tmall), significantly improving the efficiency and conversion rate of advertising campaigns.

Currently, Xinhua Du's AI capabilities have successfully served major premium fast-moving consumer goods giants such as Luzhou Laojiao and Wuliangye. During major promotion events like the 618 and Double 11 shopping festivals, the company has helped brands shift from a "broad casting" approach to "precise targeting." For example, by using "Jiu Ai Zhiku" to segment the white liquor consumption audience, the system can identify different customer groups such as "business banquets type," "collecting and investment type," and "young explorers type," and automatically match differentiated scripts and product combinations, increasing marketing ROI by over 30%.

The newly launched "Maidian AI Agent Matrix" further productizes and modularizes AI capabilities, making them available to brand clients. The matrix includes multiple vertical AI agents: some specialize in optimizing live-streaming scripts, others focus on reactivating private domain users, and some can automatically plan a comprehensive marketing calendar. All AI agents support integration with brands' existing CRM and ERP systems, enabling "plug-and-play" commercial deployment.

In 2026, as AI applications shift from "technical showpieces" to "value realization," Xinhua Du's path is clear and practical: **not chasing general large models, but focusing on the golden sector of fast-moving consumer goods, a high-repurchase and strong-scenario industry, using AI to solve real business problems**. When the sales of a bottle of white liquor are backed by AI accurately decoding the preferences of millions of consumers, the true value of retail technology becomes evident.