Under the backdrop of rapid development in live streaming e-commerce and content industries, "AI + Live Streaming" is gradually becoming an important force to enhance industry efficiency and user experience. As a pioneer in LED display and XR virtual shooting fields, OTO Electronics is accelerating the deep integration of AI technology with XR live streaming through its subsidiary, Chuanxiang Shuwei, exploring a new path for intelligent content production that is sustainable and replicable.

Since August 2023, Chuanxiang Shuwei has been focusing on the strategy of "AI + XR", committed to providing brands with one-stop services from creative planning to AI scene generation, followed by software and hardware deployment and full-process operation management. This strategy helps brands break through the bottleneck of content homogenization, significantly enhancing the expressiveness and conversion efficiency of live streams. Currently, Chuanxiang Shuwei has served over 100 brand customers, including Xinhua News Agency, Midea, Haier, Luckin Coffee, and other well-known enterprises, covering multiple product categories. Its live streaming peak has repeatedly broken platform records, and data such as interaction rates far exceed industry averages, fully demonstrating the commercial value of AI+XR in live streaming scenarios.

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The success of Chuanxiang Shuwei is also reflected in its remarkable business achievements. The company's total GMV has exceeded 440 million yuan, and it has continuously received the "Four-Star Direct Service Provider" certification from Douyin Life Services. It has accumulated the creation of over 200 virtual live streaming scenes, gradually evolving into a technically capable service provider in the AI+XR virtual live streaming field with scalable delivery capabilities.

To meet the needs of different users, Chuanxiang Shuwei has built a complete MetaBox XR imaging infrastructure series around AI + Live Streaming. These solutions cover various demands from professional production to mass creation, and through lightweight deployment, they achieve replicable application scenarios. At the same time, Chuanxiang Shuwei has also developed its own Coruscant Star Core Rendering and Compositing Server and Vormir Source AI Live Streaming Intelligent Agent, forming a technical closed loop of "AI Massive Generation + XR Immersive Presentation".

Notably, MetaBox XR is not limited to live streaming applications; it is also widely applied in education, cultural tourism, entertainment, and gaming, among other fields. For example, at the "Crossing the Virtual Dimension" New Year flash event held in Shenzhen BitCity Dimension Town, MetaBox Studio achieved an offline interactive experience with simple equipment, attracting a large number of audience participants.

Looking ahead, OTO Electronics will continue to deepen the integration of AI and XR technologies, lower the technical barriers, and improve the efficiency of content creation, driving the industrialization process of XR virtual shooting in the new media industry, leading us into a truly all-inclusive era of mass creation.