Pinterest has recently announced the launch of a new AI shopping assistant designed to provide users with personalized fashion styling suggestions. This feature will be rolled out gradually starting this Thursday, allowing users to interact with the visual platform by asking about shopping or searching for related content. The AI assistant will offer recommendations based on users' saved items and images on the current screen, and will briefly narrate the results in audio.

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According to Pinterest's CEO, Bill Ready, this AI assistant is designed to enhance user interaction experiences. Therefore, users can only communicate with the assistant through voice input, and the assistant will also respond in audio. Currently, the audio narration feature cannot be turned off, but users can still choose traditional text-based search methods.

Ready mentioned that Pinterest has already been using AI to optimize its recommendation services, and the addition of the voice function provides users with a more natural way to communicate. According to user feedback, an increasing number of people are using longer, more information-rich queries, showing their desire to interact with the platform in a more unstructured way.

For example, a fan who likes Taylor Swift and knitting may not know exactly what they are looking for, but through voice conversation, they can better express vague ideas. Users just need to press the microphone button to communicate with the assistant, similar to sending a voice message.

In one demonstration, Pinterest's AI product director, Ryan Gargan, asked the assistant to generate fashion suggestions based on a Wimbledon poster. The assistant displayed tennis-style clothing on the screen, briefly described it in audio, and then provided additional casual or formal outfit options.

This Pinterest assistant uses a "multimodal" AI model that can process audio, images, and text, with image output as the main focus. Ready stated that this AI model was developed internally by the company, incorporating unique "signals" data from users, while also utilizing some existing basic language processing models.

Currently, U.S. adult users can register to participate in the beta version of this feature, which is expected to gradually expand to more users over the coming weeks and months.

Key points:

🌟 Pinterest launches an AI shopping assistant to enhance the user shopping experience.

🗣️ Voice interaction allows users to express their needs more naturally.

📅 Currently available for U.S. adult users to register and experience, with future expansion to more users.