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Recently, AI technology company Perplexity announced the launch of a new AI shopping assistant, aimed at providing users with a more personalized shopping experience. This service is now available in the United States, and users can use it for free, especially suitable for the upcoming holiday shopping season. This AI assistant is similar to other similar products on the market (such as OpenAI's ChatGPT and Google's Gemini). Users just need to input the product information they need, and then refine the search results through subsequent questions.
When using Perplexity, users can see product recommendations in card format, including detailed specifications and user reviews, and the shopping process is very convenient, allowing users to complete purchases directly through the collaboration with PayPal. The AI assistant of Perplexity can remember previous interactions with users, which means if you once asked about jackets suitable for taking a ferry in San Francisco, when you ask about boots next time, it will refer to your previous preferences to provide more suitable recommendations for users.
Currently, this service is available on desktop and web versions, and an iOS and Android mobile version is expected to be released in the near future. The "Instant Purchase" feature of Perplexity maintains close communication with merchants through PayPal, helping merchants build good relationships with customers. In its announcement, Perplexity pointed out that traditional search bars often fail to meet users' exploration needs, while some editorial websites prioritize making profits through affiliate income rather than truly helping users find the products they like.
Different from many online shopping platforms that focus on fast checkout, Perplexity hopes to rediscover the joy of shopping by understanding users' needs through its AI assistant, remembering users' preferences, and thus helping users better complete their shopping tasks.
Key Points:
🌟 Perplexity launched a new AI shopping assistant, providing users with personalized recommendation services.
🛒 Users can purchase products directly through PayPal, experiencing convenient shopping.
💡 The AI assistant remembers users' previous interactions, providing smarter recommendations.