Mercedes-Benz Launches MB.OS Operating System for a Smarter Driving Experience


Mercedes-Benz (China) Investment Co., Ltd. has recently signed a strategic cooperation memorandum with Beijing Volcano Engine Technology Co., Ltd., announcing in-depth collaboration and exploration in the fields of large models, generative artificial intelligence, and big data technology. This strategic partnership marks a further acceleration of Mercedes-Benz's digital innovation in China, aiming to enhance the smart cockpit experience through AI technology and provide Chinese customers with a more convenient and personalized digital luxury experience.
Mercedes-Benz will unveil the MBUX Virtual Assistant, integrated with artificial intelligence technology, at CES 2024, providing drivers with a personalized control and interaction experience. The new virtual assistant uses natural language interaction, allowing drivers to communicate with their vehicles in a human-like manner. This technology will be gradually applied to Mercedes-Benz's passenger car lineup, defining the future of digital luxury experience. The MBUX Virtual Assistant is regarded as the next generation of Mercedes-Benz's multimedia system, aiming to deliver unprecedented personalized services. Mercedes-Benz stated that the launch of this feature is a step towards achieving a smart MBUX virtual assistant.
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