Have you joined this hot project? On July 2, Ant Afu announced the latest progress of its "Scientific Weight Loss 100 Million Catties" initiative: over 400,000 netizens have weighed themselves, and they have lost a total of 410,000 catties, equivalent to an average weight loss of about 1 catty per person. To encourage people to continue their weight loss efforts, Afu has added more incentives and officially launched the "21-Day Check-in Challenge" today. Netizens have exclaimed, "Afu, are you really serious?"

Adding More Incentives! The 21-Day Challenge is Real This Time
The "21-Day Check-in Challenge" officially started today. According to the activity rules, starting from July 2, Afu will launch a challenge every day. Netizens who sign up and stick to weighing themselves for 21 days can share a prize pool of 100,000 yuan. It should be noted that each person can only participate in one session at a time. If they miss three check-ins consecutively, they will fail the challenge and won't be eligible for the prize, but they can still join future sessions.
Reporters found that after signing up, weighing oneself and synchronizing personal weight data counts as a successful check-in, which is a smooth process. It is understood that the first session is the basic version of the challenge, and there will be different game modes and surprises in the following sessions.
Some netizens exclaimed, "Afu, are you really serious?" "I immediately signed up once I got the scale." Others are confident, saying, "See you in 21 days!" With the increasing enthusiasm of netizens for getting scales, current users need to wait a few days before receiving their orders. "It's really worth it to get an intelligent body fat scale for less than the price of a cup of milk tea," said one netizen who learned about the event later, joking that waiting is fine.
In recent years, the country has continuously promoted weight management initiatives, advocating that the public establish scientific weight loss concepts and develop healthy lifestyles. As the largest health AI application in the country, Ant Afu launched the "Scientific Weight Loss 100 Million Catties" health campaign last week, hoping to help users manage their weight more conveniently with AI capabilities and digital tools, and improve their health awareness and self-management abilities. In the Afu App, netizens can obtain an AI body fat scale for just 1 cent, plus 9.9 yuan shipping fee. After binding with Afu, users can view 18 physical indicators, including weight, body fat percentage, muscle mass, visceral fat, BMI, etc., and receive professional interpretations and personalized exercise and diet advice.

410,000 Catties of Fat Have Disappeared!400,000 People Have Weighed Themselves in One Week
Since the campaign was launched, Afu body fat scales have been in high demand across the internet. More and more netizens have received their orders and started daily weight monitoring and weight loss plans, using AI analysis to continuously optimize their lifestyles. The Afu page also allows people to see the amount of weight they have contributed to lose.
Latest data shows that since June 26, over 400,000 netizens nationwide have weighed themselves within a week, losing a total of 410,000 catties, equivalent to an average weight loss of about 1 catty per person. With the launch of the 21-day challenge, this summer is set to spark a new wave of weight loss trends.
An Ant Afu staff member stated that 400,000 users have taken the first step toward scientific weight management. The next step is long-term persistence. The upcoming 21-day check-in challenge aims to help people develop healthy habits. In the future, the challenge will gradually be upgraded to help users manage their weight and body fat step by step.
As more and more users join the scientific weight loss movement, the 21-day weight and body fat management check-in challenge will further promote the public to develop regular monitoring and long-term commitment to healthy habits, making scientific weight management part of daily life.
