Global semiconductor memory giant SK Hynix is planning to gradually introduce external generative AI models and services such as ChatGPT, Microsoft 365, and Copilot in non-core technology areas, aiming to comprehensively reshape internal workflows within the company through AI technology.

SK Hynix CEO Koo Ro-jin clearly stated at a company meeting on Thursday that the company is conducting in-depth assessments of the potential applications of external large models in internal office and business scenarios from both security and system architecture dimensions. This move aims to expand the AI application ecosystem while achieving the best balance between protecting core industrial technologies and improving operational efficiency.

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Currently, SK Hynix operates its own AI services based on open-source large models internally, and introducing external mature generative AI platforms will allow employees to access a broader and more diverse range of AI functions. This strategic move follows the steps of its competitor, Samsung Electronics, which previously announced that CEOs of each subsidiary would directly lead innovation, integrating external AI into eight core business functions.

With institutions such as Goldman Sachs predicting that enterprise-level AI agents will drive a surge in token consumption by 2030, storage chip giants are collectively accelerating their transformation from "AI hardware suppliers" to "deep AI technology users." This move not only demonstrates the semiconductor industry's restraint and acceptance of external AI tools under data compliance regulations, but it will also further stimulate the upgrading demand for AI infrastructure across the entire industry chain.