At the 2026 Apple Worldwide Developers Conference, the newly renamed Siri AI voice assistant made a stunning debut, but EU users were unable to experience it immediately. In response to external criticisms that EU regulations hinder innovation, an EU Commission spokesperson recently made a public statement, clearly denying the "blockade" rumors. The EU stated that the fundamental reason for the delay in launching the new assistant is Apple's refusal to comply with the relevant compliance provisions of the Digital Markets Act (DMA).

The Core Is Fair Competition

According to the EU Digital Markets Act, technology giants designated as "gatekeepers" must ensure market openness when launching core ecosystem services. This means that if Apple wants to open specific underlying system capabilities for its own Siri AI in iOS 27, it must provide the same conditions to third-party voice assistants. The EU emphasized that the core purpose of this law is to safeguard users' freedom of choice, not to force consumers to use only the single service provided by their phone.

Apple's Concerns About Privacy and Security

However, Apple has opposed this regulation and claimed that opening equivalent capabilities to competitors would endanger user privacy and data security. Although the European Commission has stated that it has been in close communication with Apple, the company has yet to present a solution that meets the legal interoperability requirements. With the first public beta version of iOS 27 approaching next month, European users may not be able to enjoy the new Siri AI service in the short term if both sides fail to reach a compromise within the framework of fair competition.