Against the backdrop of artificial intelligence deeply integrating into sports competition, NBA China has recently launched its first official large model application "NBA Chat." This move marks a significant step forward in the digital interactive experience of professional basketball events.

This intelligent assistant is built based on Alibaba's Qwen large model technology, aiming to provide fans with round-the-clock basketball knowledge Q&A and interactive services. Users can simply access this "digital basketball expert" through the "NBA China" app for real-time conversations, whether it's querying detailed historical data, analyzing game rules, or getting the latest court updates, it can provide accurate feedback.

This collaboration is not just a simple technical integration, but also the latest achievement of Alibaba's continuous deepening of its sports ecosystem layout. Looking back at Alibaba's strategic developments in recent years, the company has frequently made digital transformation moves in the sports field: since becoming a global partner of the Olympic Games in 2017, it has deeply integrated core technologies such as cloud computing and artificial intelligence into many top international sports events.

In recent times, Alibaba's long-term strategic cooperation with UEFA has also attracted attention. According to the agreement, Alibaba has officially become the official exclusive AI, cloud computing service, and e-commerce partner for multiple UEFA competitions and the 2028 European Cup.

From NBA to the European Cup, Alibaba is using its AI technology to turn complex match data into interactive experiences that are accessible to fans. This "AI + Sports" model not only enhances the digital warmth of sports event brands, but also indicates that the future of professional sports viewing experience will shift from mere "watching" to more personalized and interactive "deep participation."