At the recent WWDC conference, Apple officially announced the new Siri AI feature. The new feature is highly anticipated, but users in China and the EU will not be able to use it. Apple stated that this situation is due to the EU's Digital Markets Act (DMA), which prevents the Siri AI from being available on iPhones and iPads in the EU.

Apple's Senior Vice President Craig Federighi pointed out that the EU regulatory authorities rejected Apple's proposed solutions, including establishing a trusted system intelligence as a secure intermediary layer and setting up an 18-month transition period. He said that the current act requires Apple to open almost unlimited device permissions, which would allow third-party voice assistants to access users' private data and perform autonomous operations across applications, significantly increasing the risk of data security and privacy breaches. Therefore, Apple decided to pause the launch of the related features. Meanwhile, the EU expressed a different view. Thomas Rennie, a spokesperson for the European Commission, emphasized that the absence of Siri AI in the EU is not a unilateral decision by Apple. He stated that the DMA law does not prohibit Apple from launching new products in Europe, and Apple has not successfully developed an interoperability solution that meets EU privacy and security standards. Furthermore, Apple did not actively explore compliant approaches but directly applied to the regulators for exemptions from the interoperability obligations under the DMA, which was rejected by the EU.

The EU believes that the goal of the DMA is to break down barriers between technology platforms and ensure fair market competition, and the relevant compliance requirements must be enforced without any room for exemptions. Currently, the deadlock between Apple and the EU remains unresolved, and users have not received a specific timetable for the availability of Siri AI in the EU.

Key Points:

🌍 The EU's Digital Markets Act affects the availability of Apple's Siri AI in the EU.

🚫 Apple's proposed solutions were rejected, leading to the suspension of the service.

⚖️ The EU believes Apple failed to explore regulatory-compliant paths, and both parties are currently in a deadlock.