On May 19, 2026, local time in France, ByteDance's Volcano Engine showcased its latest video generation model, Seedance 2.0, at the 79th Cannes Film Festival. During the festival, it disclosed in-depth the latest commercialization progress in the film and television content production workflow, marking the acceleration of generative AI from technical experiments to mainstream film industry.

During this film festival, eight AI films produced based on Seedance 2.0 were collectively unveiled at Cannes. Among them, "HELL GRIND," the world's first 95-minute AI feature film created by the US AI video platform Higgsfield, had its premiere.

This film was completed by a team of only 15 people within 14 days, with a production cost of less than $500,000, which is less than 1% of traditional films of the same level, demonstrating the disruptive potential of generative AI in drastically compressing the film production cycle and cost. At the same time, the SEEN studio, founded by renowned director Luc Besson, also announced that it would use Seedance 2.0 combined with full iPhone shooting to create the first AI animated feature film.

Currently, overseas technology and marketing ecosystems are rapidly integrating this underlying capability. Visual effects company Outpost VFX, global advertising and communication group WPP, and European AIGC platform Magnific, among other industry giants, have already deeply embedded Seedance 2.0 into their daily content production workflows. From the intensive iteration of multimodal large models to deep penetration into the vertical film industry, large model technology has moved beyond the early stage of "visual quality competition" and fully shifted towards industrial applications represented by multimodal long-form video creation.

The concentrated breakthrough of Seedance 2.0 at Cannes not only indicates the successful implementation of an AI end-to-end production model but will also deeply reshape the productivity landscape of the global film and digital marketing industries.