Bloomberg reporter Mark Gurman reported that Apple is advancing its smart glasses project and has entered the multi-variant testing phase, with plans to launch its first product as early as 2027, and may reveal related progress by the end of this year. This marks a more concrete product validation phase in Apple's strategy for AI wearable terminals.
Recent information shows that Apple is currently testing four different design styles, including large rectangular frames, narrower rectangular ones (resembling Tim Cook's everyday style), large oval or round frames, and smaller oval or round versions, while exploring various color options such as black, sea blue, and light brown. This parallel design strategy reflects Apple's exploration of differentiated user aesthetics and wearing scenarios.
In terms of product positioning, this smart glasses plan has significantly narrowed down compared to Apple's previous ambitious augmented reality (AR) and mixed reality (MR) strategies. The development of Apple's spatial computing ecosystem around Vision Pro has faced obstacles, with market feedback falling short of expectations, combined with R&D and mass production challenges, prompting the company to adjust its approach and shift toward a lighter, function-focused smart glasses form factor.
According to the disclosure, the new glasses will not feature a display but will focus on basic AI and multimedia capabilities, including taking photos and videos (using an oval-shaped camera module design), answering calls, playing music, and supporting voice interaction with an upgraded Siri. This direction is closer to the lightweight smart glasses represented by Ray-Ban Meta Smart Glasses, emphasizing daily usability rather than immersive experiences.
Overall, Apple is accelerating the deployment of AI hardware by lowering technical barriers and product complexity. With the continuous evolution of generative AI and edge-side intelligence, smart glasses are expected to become one of the important interface forms following smartphones and earphones. However, their market acceptance still depends on actual user experience and ecosystem collaboration capabilities.
