Recently, a friend came to me and asked, "Why are competitors always mentioned when ChatGPT users ask for 'a recommendation for an XX tool,' and our brand seems to disappear?"

To be honest, I've been paying attention to this issue since last year. Traffic is quietly moving— from Google search bars to AI conversation windows. If you rank first on Baidu, but AI doesn't mention you at all, it's as if you don't exist.

This is what GEO (Generative Engine Optimization) aims to solve: making AI prioritize recommending your brand when answering user questions.

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What GEO tools are currently on the market?

There are many players offering GEO monitoring in the market now, but most of them are foreign tools that mainly focus on ChatGPT and Perplexity, largely ignoring domestic AI platforms.

Common types of tools:

International tools (Semrush AI, BrightEdge, etc.): They cover ChatGPT and Gemini, with rich data, but they basically ignore domestic platforms like Doubo, DeepSeek, and Tongyi Qianwen. For domestic brands, this is a major drawback.

"AI add-on features" of traditional SEO tools: Many old-school SEO tools have added AI monitoring modules just to follow the trend, but in reality, they are shallow and more like a feature embellishment rather than a core capability.

New tools focused on GEO: These tools are truly designed around AI visibility, offering more comprehensive data dimensions and a deeper understanding of the essence of GEO.

What should domestic brands pay the most attention to?

After trying several tools, I found a key issue: the core battlefield for domestic brands lies in domestic AI platforms, but most tools don’t cover them.

The frequency with which users ask questions on Doubo, DeepSeek, and Tongyi Qianwen is no less than that on ChatGPT. How is your brand's exposure on these platforms? How many times has it been mentioned? What is its ranking? How are competitors performing? These data cannot be provided by international tools.

Moreover, GEO monitoring is not just about whether your brand is mentioned—it also involves looking at:

  • Whether the AI gives positive or negative descriptions when mentioning your brand.
  • Which sources does the AI reference? (This directly determines your optimization direction.)
  • In which scenarios do competitors get recommended more often than you?

The tool I'm currently using: GEObase

I've been using GEObase (geo.aibase.com) recently, and honestly, it is the most comprehensive domestic GEO monitoring tool I've found so far.

It monitors five major domestic AI platforms: Doubo, DeepSeek, Tongyi Qianwen, Tencent Yuanbao, and Wenxin Yiyuan. This alone sets it apart from many competitors.

The most valuable functions include:

Brand Exposure Analysis: It tracks in real-time the number of mentions and exposure trends of your brand across various AI platforms, showing whether your "presence" in the AI ecosystem is increasing or decreasing.

AIBase Brand Exposure Analysis

Figure: GEObase Brand Exposure Analysis Interface

Competitor Comparison: You can directly see how your competitors perform in AI responses—what questions they are recommended for and their rankings, clearly visible.

Competitor Analysis

Figure: GEObase Competitor Analysis Feature

Platform Proportion Insights: Analyze which AI platform your brand performs best on and which ones still have gaps, helping you allocate your optimization resources effectively.

AIBase Platform Proportion Analysis

Figure: GEObase AI Platform Proportion Distribution

A suggestion for those still hesitating

GEO is not something for the future—it’s something for now. According to market data, over 58% of Google searches in 2024 did not result in clicks—users simply got answers directly in AI.

If your brand hasn't started monitoring performance on AI platforms yet, I recommend checking your exposure situation at geo.aibase.com first. Find out in which questions you were mentioned and in which scenarios you're completely absent—first understand your current status before talking about optimization.