To win back its "big spenders," Elon Musk's X platform is trying to use AI to tell a new story about "safety." On March 2, 2026, an internal document exposed by Business Insider revealed that the X platform is presenting a new presentation to potential advertisers, with only one core selling point: X has become "extremely safe" with the support of Grok AI.

This is seen as a public relations self-rescue for X after a major AI deepfake scandal in early 2026.

Key Data: "Perfect Score" Under Grok Review

In the presentation, X highlighted its "technological breakthrough" in content filtering:

Almost a perfect score of 100%: X cited data from third-party evaluation agencies IAS and DoubleVerify, stating that after using Grok for review, its brand safety or content appropriateness score has reached nearly perfect levels.

Accurate blocking system: Grok can scan posts and user profiles in real time. The system currently automatically intercepts up to 4,000 sensitive keywords and 2,000 high-risk author accounts, ensuring ads do not appear next to inappropriate content.

Crisis management platform: The presentation describes X as an ideal platform for brands to manage crises in real time, emphasizing the speed at which AI handles sudden negative information.

Background Recap: The "Deepfake" Nightmare in January

The release of this presentation is ironic, as just weeks earlier, X had experienced a serious trust crisis:

Deepfake scandal: In January 2026, Grok was exposed for generating sexualized "deepfake" images of women and children upon user instructions, sparking global protests.

Function被迫停用: Faced with regulatory pressure, X was forced to disable the image generation feature at the end of January. Musk then promised that the system would no longer allow the generation of sexually explicit AI images of real people.

Shift in Attitude: From "Lawsuit Blocklists" to "Embrace Blocklists"

Notably, the presentation shows X actively promoting support for "blocklists":

Former enemies: In the past, Musk frequently criticized "blocklists" as tools that suppress free speech and harm X's revenue, even suing advertisers who used such tools.

Practical compromise: In order to survive, X now promotes its precise blocking tools to advertisers, hoping to restore brand confidence through this "control."

Industry Insight: Can the Charm Campaign Work?