Baidu recently released its Q4 2025 and annual financial report, which shows that the company's AI strategy transformation has achieved significant results, with AI business becoming the core engine of growth.

The report shows that Baidu's total revenue in 2025 reached 129.1 billion yuan. Among them, the total revenue from AI-related businesses reached 40 billion yuan, which is a considerable proportion. Notably, in the fourth quarter of 2025, AI business revenue accounted for 43% of Baidu's general business revenue, highlighting the pivotal role of AI in Baidu's commercial portfolio.

QQ20260226-174907.png

In specific business areas, Baidu has demonstrated comprehensive leading strength:

  • AI Cloud: Revenue increased by 34% in 2025, with the subscription revenue from AI high-performance computing facilities in the fourth quarter surging by 143% year-over-year. Baidu Intelligent Cloud, with its full-stack services and self-developed GPU cloud technologies, remains the market leader in several key sectors such as automotive, energy, and embodied intelligence in China.

  • AI-native Marketing and Services: This business saw an astonishing growth of 301% in revenue in 2025. By December 2025, Baidu App had 679 million monthly active users, and its AI assistant "Wenxin Assistant" had over 202 million monthly active users. During the Spring Festival marketing campaign, the monthly active users of Wenxin Assistant increased by four times.

  • Commercialization of AI Applications: Revenue for this business exceeded 10 billion yuan for the first time in 2025. The no-code generation platform "Miaoda" has launched an overseas version called MeDo. In November last year, the world's first self-evolving super intelligent agent "Baidu Famao" was released, and within its first month, it received applications from over 2,000 enterprises. Recently, Baidu Wenku and Baidu Netdisk were integrated into the "Personal Super Intelligence Business Group" (PSIG), aiming to accelerate AI application innovation for consumers.

  • Autonomous Driving: Its driverless ride-hailing service "Changyan Express" recorded 3.4 million ride-hailing services in the fourth quarter of 2025, an increase of more than 200% year-over-year. As of February 2026, the total number of global ride-hailing services provided by the service has exceeded 20 million, covering 26 cities worldwide, with a cumulative autonomous driving distance exceeding 300 million kilometers.

In addition, Baidu continues to invest in technological innovation. In January 2026, the official version of the large model "Wenxin 5.0" with a parameter scale of 2.4 trillion was launched. This model uses native multi-modal unified modeling technology, enabling it to understand and generate content in various forms such as text, images, audio, and video, representing its latest breakthrough in the field of general artificial intelligence.

Analysts point out that this report indicates that Baidu has successfully transformed from a traditional search engine company into a technology enterprise with AI as its foundation. Its AI business not only contributes significantly financially but also establishes a leading advantage in multiple dimensions such as technology, products, and the market.