The AI red envelope battle for the 2026 Spring Festival has entered a critical phase. After Tencent Yuanbao's 1 billion yuan cash giveaway and Alibaba Qwen's 3 billion yuan discount campaign, ByteDance's AI assistant DouBao officially announced its "DouBao New Year" event on February 10th and confirmed it will appear on the CCTV Spring Festival Gala.

Not only giving red envelopes, but also delivering "the future."

Different from traditional cash subsidies, this time DouBao has prepared a highly tech-savvy "highlight." The official announced that it will give away more than 100,000 smart products integrated with the DouBao large model, covering all aspects of smart living:

Advanced and powerful category: YuShu robots, DJI drones, and Top3D printers.

Smart home appliances category: Jumi projectors and Supor rice cookers.

Grand prizes: Including short-term usage rights of two electric vehicles, the SAIC Audi E5 Sportback and Mercedes-Benz CLA.

It is worth noting that these prizes are not regular versions, but "Intelligent Enhanced Editions" that have been deeply integrated with the Volcano Engine and DouBao Large Model capabilities.

Tips: The final showdown happens on the Eve of the Lunar New Year.

The event is divided into two stages. Readers who want to participate should set their alarms:

Preheating period (starting at 8 PM on February 13): Enter the DouBao App to experience AI New Year greetings and other features, and you can participate in the red envelope lottery and withdraw the money.

Explosion period (the Eve of the Lunar New Year on February 16): As the exclusive AI cloud partner of the CCTV Spring Festival Gala, DouBao will launch three rounds of lottery during the live interaction, which is also the peak time for distributing the tech gift packages.

From Volcano Engine becoming the exclusive AI cloud partner of the Spring Festival Gala to DouBao giving away 100,000 smart hardware devices, ByteDance clearly wants to use the super traffic pool of the Spring Festival Gala to bring AI from the chat window on the screen into the living rooms and kitchens of millions of households.