On February 6, as Alibaba's large model application "Qwen" officially launched the "Spring Festival 3 Billion Yuan Coupon" campaign, the AI red envelope war among major tech companies once again triggered the screening mechanism of social platforms.

According to multiple users' feedback, the red envelope sharing link of Alibaba Qwen cannot be directly opened on WeChat. The page displays that the website contains "inductive or misleading download/redirect" content, and users need to access it through a third-party browser. To deal with the interception, the Qwen App quickly adjusted the sharing method to copy the code, allowing users to get support from WeChat friends.

This block is not an isolated case. Previously, Tencent's AI application "Yuanbao" was also subjected to restrictions by WeChat for violating norms with its red envelope activity involving "frequent sharing诱导". Subsequently, Baidu's AI assistant "Wenxin Yiyuan" also encountered similar link blocking treatment.

Industry analysts believe that the Spring Festival is the golden period for AI applications to acquire new users, and major platforms have launched intensive high-subsidy campaigns. However, under WeChat's strict external link management regulations, mainstream AI assistants have collectively returned to the "code mode", reflecting the ongoing struggle between AI applications and the rules of the social ecosystem in terms of traffic acquisition.