As the commercialization of AI accelerates, OpenAI has officially unveiled the advertising business of ChatGPT. According to the latest news, ChatGPT has developed a detailed advertising strategy aimed at redefining the value of advertising in the AI era through its unique "high-intent scenarios."

High Pricing: Three Times That of Meta

According to information disclosed by The Information, OpenAI plans to set the advertising price at $60 per 1,000 impressions (CPM).

Market Comparison: This price is more than three times the average rate of Meta, the social media giant.

Conversion Logic: The high pricing is backed by high conversion expectations. Unlike passive scrolling on social media, ChatGPT users usually have clear purposes (such as consulting repairs or seeking purchase advice), and the relevant services pushed at the end of the answers will have higher click-through rates and purchase conversion rates.

Minimalist Analysis: No Detailed Data Tracking

Despite the high cost, OpenAI appears rather "restrained" in data feedback:

Data Anonymization: Currently, it plans to provide only high-level data such as total views and total clicks, without offering detailed user behavior analysis or purchase tracking like Google or Meta.

Privacy Commitment: OpenAI clearly states that it will not sell users' private data to advertisers and will ensure the privacy of conversations, striving to exceed traditional search giants in privacy protection.

Ad Placement Mechanism: Who Will See the Ads?

Target Audience: The first ads will be launched in the coming weeks, mainly targeting free version ChatGPT users and the latest ChatGPT Go subscribers.

Smart Matching: Ads will not appear in all responses but will be displayed at the end when the system determines that the content of the question and answer matches the advertiser's strategy.

Minor Protection: If the system determines that the user may be under 18 years old, it will strictly block all ad content, and this process will be automatically completed by the internal system without user intervention.

Through this plan, OpenAI is trying to find a new balance between ensuring user experience and commercial monetization.