Apple's AI strategy is undergoing a critical turning point. According to senior Bloomberg reporter Mark Gurman, Apple has adjusted its research and development focus, planning to deeply integrate the new version of Siri powered by Google's Gemini into core applications of the iOS system.

Since the launch of Apple Intelligence, Apple's AI progress on the application side has been considered slightly slow by outsiders. Previously, Apple secretly worked on a project called "Global Knowledge Q&A," aiming to create its own chatbot to compete with ChatGPT. However, with the strategic adjustment, Apple ultimately decided to leverage Google's Gemini technology. As a result, some original independent AI upgrade plans, such as Safari's credibility assessment feature, have been temporarily put on hold or scaled back.

Apple's current strategy focus has shifted from "decentralized development" to "highly coordinated." Originally, there were plans to embed independent AI interfaces in applications such as Safari, Health, and Music, but now it has been changed to use a more powerful Siri to drive them uniformly. This integration means that users will be able to experience a more coherent intelligent experience when using system-native applications in the future, rather than switching between various AI tools across different applications.

It is reported that the results of this deep integration will be officially launched with the system beta version as early as next month. Although some forward-looking projects have been "restarted" due to high-level changes, with the full support of Gemini, the new Siri is expected to completely get rid of the "artificial intelligence fool" label and become the true AI hub of the Apple ecosystem.