Founded by Alex Mashrabov, former head of generative AI at Snap, the AI video generation startup Higgsfield AI video generation startup Higgsfield recently announced an extended Series A funding round. By selling $80 million worth of shares, the company's total Series A funding reached $130 million, and its valuation rose to $1.3 billion, officially entering the unicorn club.

Higgsfield's tools mainly serve everyday consumers, creators, and social media marketing teams, helping them quickly create and edit AI-generated videos. Founder Alex Mashrabov has a strong industry background; his previous company AI Factory was acquired by Snap for $166 million.

Just nine months after launching its product, Higgsfield demonstrated remarkable growth potential. The company now has over 15 million users, with an annual recurring revenue (ARR) of $200 million, which has doubled in just two months. To further enhance its commercial value, the company is now shifting its focus from personal creation to professional social media marketing tools, aiming to break the stereotype of "AI content generator" and attract more brand customers.

The round was participated in by well-known institutions including Accel, Menlo Ventures, AI Capital Partners, and GFT Ventures. The company stated that its current growth rate has already surpassed that of well-known companies such as OpenAI, Slack, and Zoom during the same period.

Key Points:

  • 💰 Valuation Surge: Higgsfield expanded its Series A funding to $130 million, with a valuation reaching $1.3 billion, becoming a unicorn in the AI video sector.

  • 📈 Explosive Growth: User numbers have exceeded 15 million, with an annual revenue of $200 million, and its growth rate leads several major players in the industry.

  • 🎯 Positioning Upgrade: Transitioning from a consumer entertainment tool to a professional social media marketing platform, aiming to expand the B-end market through specialized video editing capabilities.