Amid the fierce competition in the AI video generation sector, the startup Higgsfield is surging at an astonishing pace. The company recently announced a $80 million stock offering on top of its existing funding, bringing its Series A financing total to $130 million and propelling its valuation into the "unicorn" category of $1.3 billion.

This success is closely tied to its founder Alex Mashrabov, who previously served as the head of Snap's generative AI department. His previous company, AI Factory, was acquired by Snap for $166 million. Higgsfield's growth data has almost rewritten industry standards: just nine months after its product launch, the user base surpassed 15 million, and annual revenue doubled within two months, jumping to $200 million. Its expansion momentum even makes industry giants like OpenAI, Zoom, and Slack seem out of place.

Intelligent voice, AI

To shed the label of "AI junk content generator," Higgsfield is actively transitioning toward professional business tools, emphasizing that its platform has become the preferred choice for social media marketers and professional content creators, aiming to elevate its application from casual creation to enterprise-level production.

However, extreme creative freedom also brings serious compliance challenges. Last month, a fictional video involving controversial figures associated with "Epstein Island" went viral on social media, sparking significant controversy due to its offensive content, exposing loopholes in the platform's regulation as a "content engine."

Despite this, many users have produced visually impressive projects with Hollywood-like quality using the tool. This combination of commercial potential and ethical risks has made Higgsfield one of the most controversial yet vibrant examples in the current AI video field.