Recently, the social platform X (formerly Twitter) has officially undergone a revolutionary upgrade to its algorithm system: the Grok large model developed by xAI now fully drives the platform's recommendation system. This transformation marks X's shift from traditional rule-based systems to pure AI-driven recommendations, aiming to provide billions of global users with a more accurate and personalized content distribution experience. The industry views this as a milestone in the evolution of social media algorithms.

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Core Mechanism: Grok Reads Over 100 Million Posts Daily

The core of the new algorithm lies in Grok's powerful processing capability: the platform generates over 100 million original posts, replies, and retweets daily, and Grok will analyze all posts in real time (including text, images, and videos). By deeply understanding the essence of the content, it performs intelligent filtering and matching.

After filtering, high-quality content will be precisely delivered to about 3-4 billion active users. This entire process requires no human intervention or hard-coded rules, and is entirely based on users' real behavior and predicted interaction potential, achieving dynamic optimization.

Goal-Oriented: Enhance User Engagement and Content Fairness

The core goal of this upgrade is to ensure that each user sees high-quality content they are most likely to be interested in and willing to interact with. At the same time, the system will automatically identify and filter out spam, fraudulent content, and low-quality posts, ensuring a clean and healthy information flow.

Notably, the new algorithm effectively solves the "small account problem": even new users or accounts with fewer followers can gain widespread exposure if they post high-quality content, no longer restricted by account size. This will greatly stimulate content creation vitality and promote a fairer and more diverse platform ecosystem.

Future Expansion: Users Can Directly "Command" Grok to Adjust Feed

As the system continues to evolve, users will be able to interact with Grok through natural language to temporarily or permanently adjust their personal feed preferences, such as "reduce political content" or "show more technology topics." This feature is expected to be launched soon, further enhancing users' control over their feed.

AIbase comments that the X algorithm upgrade driven by Grok not only significantly improves the level of intelligent content recommendation, but also reflects the trend of deep integration of AI in social platforms. For ordinary users, this means a cleaner and more relevant feed; for creators, it is a new opportunity for fair competition. In the future, as the Grok model continues to iterate, this transformation has the potential to reshape the global social media landscape, allowing high-quality content to truly stand out. Interested users can update the X App and experience this disruptive change immediately.