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On the occasion of its 10th anniversary, OpenAI officially brought ChatGPT "off the screen and into the closet." On December 12, the company announced on the X platform that its official store, "OpenAI Supply Co.," was open to the public - a previously internal-only site requiring company email login, now opened to regular users for the first time. Within hours of the announcement, all items were sold out, with the official website declaring a sell-out at 7 a.m.
This minimalist yet geeky-themed store is not only a souvenir shop but also a manifesto for the future of AGI (Artificial General Intelligence). The products, from T-shirts and hats to limited edition collectibles, revolve around OpenAI's core mission. A popular T-shirt features the iconic slogan from the company's bylaws - "AGI that benefits all of humanity" - while the example email used on the employee login page directly uses agi@openai.com, turning the ideal into a daily symbol.
The most popular items are five "tech lexicon" collectible cards inspired by Pokémon cards, each paying tribute to Sora, Sora2, GPT-5, an image generation model, and "OpenAI Blossom," representing the company's new direction. Each card not only lists technical specifications but also features humorous yet accurate tags, such as "can generate one-minute continuous video" and "can understand how the world works," transforming cutting-edge AI capabilities into cultural symbols that fans can collect and share.
The hat collection also contains hidden meanings: a baseball cap with the virtual customer service number "1-800-CHATGPT," a classic cap embroidered with "research," a cap featuring the "SF" logo representing the San Francisco headquarters, and a "Thinking deeply" style cap launched in September 2024 to commemorate the reasoning model. None of these items fail to build an identity system for OpenAI believers. A retro baseball cap with a silver flame pattern is interpreted as a metaphor for technology "igniting the intelligent revolution."
Notably, the store had previously shown "coming soon" as early as July 2024. Its sudden transition to public sales coincides with OpenAI's intensive release of major models like GPT-5 and Sora2. In the current context where AGI is seen as the ultimate goal of the global AI competition, the popularity of the merchandise is not only a successful fan economy practice but also a carefully planned brand narrative - transforming technological faith into wearable, collectible, and show-off cultural assets.
When Sora cards are resold on secondary markets, when "AGI T-shirts" become a new trend in Silicon Valley, OpenAI is using the most traditional means to announce its most radical future: AGI is not an unattainable fantasy, but a reality being worn and worn on the head.