Recently, OpenAI launched a brand-new shopping research tool designed to provide users with a more convenient and hassle-free shopping experience. This feature officially launched during the holiday shopping season, available to all logged-in ChatGPT users. The tool focuses on helping users find products rather than making direct purchases, acting like a professional personal shopping advisor.

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The design of the shopping research function is very user-friendly. Users just need to input their shopping needs, for example, "I want to find a smartphone under $1500 with a battery life of more than 18 hours," and ChatGPT will start filtering suitable products for the user. This process also includes a series of follow-up questions to better understand the user's preferences, such as budget and product features.

This feature is supported by a specially trained GPT-5-mini model by OpenAI, which can collect information from multiple trusted websites and conduct comprehensive analysis. Although the accuracy of the shopping research feature is relatively high, OpenAI still recommends that users carefully verify the price and availability of products before making a final decision.

In terms of user experience, the operation is intuitive and interactive. Users can start the shopping research with simple text prompts, and ChatGPT will display sample products found during the process. Users can quickly indicate whether they are interested in a particular product, this Tinder-like feedback mechanism makes the entire shopping process both fun and efficient.

In practical testing, users could find products by uploading images or descriptions, such as looking for dog treats suitable for their pets. ChatGPT would suggest relevant options and guide users to provide feedback, further refining the search results. Eventually, users would receive a personalized shopping guide, including recommended products and purchase links.

Although this new feature does not mean it will completely replace traditional shopping methods, the convenience and personalized experience it provides will undoubtedly become an important auxiliary tool for users when shopping.

Key Points:

- 🛍️ OpenAI introduced a shopping research feature to help users easily find products.

- 🤖 This feature is based on the GPT-5-mini model, which can quickly filter and recommend products that meet user needs.

- 📱 The user experience is highly interactive, providing real-time feedback to improve shopping efficiency and enjoyment.