Hai Luo AI and Melody Ice City jointly launched the "Snow King IP Co-creation Plan," offering free character, action, and scene templates to end users. Users can generate derivative videos such as "Snow King vs. Oriental Pearl" through the Hai Luo AI mini program and submit them directly to the brand's official channels. Within 7 days of launch, UGC content exceeded 120,000 pieces, with a Weibo topic reading volume of 380 million and a secondary sharing rate of 38%, far surpassing traditional brand advertisements.

On the technical level, the toolkit provides a "character skeleton + commercial music library + automatic authorization" combination: AI automatically identifies and blocks infringing elements to ensure commercial safety. Brand owners can set the scope for derivative creation through the back-end (prohibiting violence, politics, etc.), achieving "controlled creative proliferation." During the "Everyday Love Daydream" concert on November 16th, the organizer displayed fan AI videos in real-time on the screen, and artists imitated the derivative actions on-site, increasing live comment interaction by 210%, validating new possibilities for AI video in offline scenarios.

Industry analysis suggests that IP holders lower the barriers to creation by "open-source templates + built-in authorization," and user-generated derivatives revitalize brand popularity, forming a "content is advertising" cycle. As Hai Luo AI plans to open the toolkit to more film and game IPs, UGC derivatives may become a standard configuration in the fan economy.