%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20%23061b40;%20}%20.st1%20{%20fill:%20%23306af1;%20}%20.st2%20{%20fill:%20%235ce5cf;%20}%20%3c/style%3e%3c/defs%3e%3cg%3e%3cpath%20class='st0'%20d='M55,10.5h9v3h-9v9h12V7.5h-12v3ZM64,19.5h-6v-3h6v3Z'/%3e%3cpolygon%20class='st0'%20points='69%2016.5%2078%2016.5%2078%2019.5%2069%2019.5%2069%2022.5%2081%2022.5%2081%2013.5%2072%2013.5%2072%2010.5%2081%2010.5%2081%207.5%2069%207.5%2069%2016.5'/%3e%3cpolygon%20class='st0'%20points='95%2010.5%2095%207.5%2083%207.5%2083%2022.5%2095%2022.5%2095%2019.5%2086%2019.5%2086%2016.5%2095%2016.5%2095%2013.5%2086%2013.5%2086%2010.5%2095%2010.5'/%3e%3cpath%20class='st0'%20d='M40,1.5v21h11.6l1.4-1.4v-7.6h0c0,0-1.4-1.5-1.4-1.5l1.4-1.4V2.9l-1.4-1.4h-11.6ZM50,19.5h-7v-6h7v6ZM50,10.5h-7v-6h7v6Z'/%3e%3c/g%3e%3cpath%20class='st1'%20d='M23.1,24L14.7,4.8l-4.9,11.2h3.8l-1.8,4H3.3L12.1,0H2C.9,0,0,.9,0,2v20c0,1.1.9,2,2,2h21.1Z'/%3e%3cpath%20class='st2'%20d='M34,0h-16.8l10.6,24h6.2c1.1,0,2-.9,2-2V2C36,.9,35.1,0,34,0ZM32.5,20h-4V4h4v16Z'/%3e%3c/svg%3e)
On Thursday, Apple officially released the updated "App Review Guidelines," requiring all apps to clearly disclose and obtain explicit user consent before sharing personal data with third-party artificial intelligence systems. This update aligns with Apple's upcoming self-developed AI upgrade for Siri, set to launch in 2026, establishing stricter data security standards for the future smart ecosystem.
According to Bloomberg, the new version of Siri will allow users to perform cross-app operations through voice commands, with some capabilities enhanced by Google's Gemini technology. While promoting more open AI capabilities, Apple has also strengthened privacy constraints on developers to ensure other apps cannot easily leak user data to third-party AI service providers.
The key change is not in the rules themselves, but in Apple explicitly naming "third-party artificial intelligence" as entities that must comply with the data sharing consent mechanism for the first time. The previous section 5.1.2(i) already required apps not to "use, transmit, or share" user data without permission, in compliance with global privacy regulations such as GDPR and California CPA. Violating apps could even face removal from the store.
The new rules add a critical statement: "Apps must clearly disclose which third parties (including third-party artificial intelligence) personal data will be shared with, and obtain explicit consent before sharing." This change significantly impacts apps that rely on AI for personalized recommendations, feature enhancements, or user behavior analysis.
However, due to the broad scope of the term "artificial intelligence," ranging from large language models to various machine learning models, it remains unclear how Apple will define and enforce the strictness of this requirement.
This update is one of several guideline revisions released by Apple on Thursday. Other adjustments include support for the newly launched "Mini App Program" and updates to rules for creator apps, loan service apps, and related categories. Additionally, cryptocurrency exchanges have been added to the category of applications providing highly regulated services.