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Amid the surge of AI-generated content in the film and television industry, a new series has drawn a clear line with a brief yet sharp statement. The latest sci-fi series from Apple TV+, "Pluribus," boldly states at the end credits: "This show was made by humans," followed by the usual safety notice about animals. This deliberate juxtaposition elevates "human creation" to the same level of ethical responsibility.
The creator of the series, Vince Gilligan, the mastermind behind "Breaking Bad" and "Better Call Saul," unleashed his fury in an interview with Variety, stating bluntly, "I hate AI!" He mercilessly called generative AI "the most expensive and energy-consuming copying machine in the world," and sarcastically described its output as "a cow chewing cud—endlessly regurgitating nonsense."
Image source note: The image was generated by AI, and the image licensing service is Midjourney
"Thank you, Silicon Valley!" he said sarcastically. "You've once again messed up the world."
"Pluribus" is Gilligan's return to the science fiction genre after "The X-Files." It stars Rhea Seehorn, the star of "Better Call Saul," as a romantic fantasy novelist who gets caught in a mystery involving a possible alien threat. Although the theme is futuristic, the production team has firmly rejected any involvement of AI in the script, concept design, or post-production process.
This stance is particularly notable today. As AI script generation, virtual actors, and AI composition are increasingly adopted by film and television projects, the uniqueness of human creation is facing dilution. Gilligan's statement is not only an artistic declaration but may also set a new industry standard — "Made by Humans" could become a certification label for high-quality original content.
AIbase believes that in the competition between AI efficiency and human creativity, "Pluribus" has chosen the side of storytelling, emotion, and authorial intent. When AI can mimic styles but cannot understand pain, love, and absurdity, true art may always require a beating human heart.