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At the IAA Mobility automotive exhibition held in Munich, Germany, American chip giant Qualcomm and Samsung subsidiary Harman announced a new collaboration aimed at enhancing artificial intelligence (AI) features in vehicles. This partnership will integrate Qualcomm's Snapdragon Cockpit Elite platform into Harman's automotive product portfolio, transforming the way people interact with their vehicles.
According to both parties, this collaboration will enable advanced AI models to be applied to in-vehicle experiences, including real-time advanced driver assistance system (ADAS) visualization, situational intelligence, and empathetic user interfaces that can understand and respond to drivers' and passengers' emotions, preferences, and contextual cues. The implementation of this technology means that passengers will enjoy a more intuitive and personalized experience inside the vehicle.
Qualcomm's computing capabilities will enhance Harman's Ready series products, a solution offered to automotive manufacturers. These include components such as Ready Engage (Luna AI virtual assistant for natural interaction), Ready Vision QVUE (augmented reality technology for displaying key information), and Ready Care (AI-based driver monitoring and intervention). This collaboration will initially target automotive manufacturers in Europe and China, helping them shorten development cycles, simplify system complexity, and provide customized user experiences for automotive brands.
Consumers will benefit from clearer graphics and stronger AI capabilities. The two companies also confirmed they are working on scalable solutions that utilize Qualcomm's central computing product portfolio, combining the system-on-chip (SoC) technology of Snapdragon Ride Elite and Snapdragon Ride Flex. These platforms provide a central computing architecture that allows different workloads to run in parallel on the same SoC, reducing power consumption and simplifying system design, supporting key ADAS functions such as perception, sensor fusion, decision-making, and execution.
Enrico Salvatori, Senior Vice President at Qualcomm, stated that this collaboration marks a "critical moment" in automotive innovation and emphasized, "We are jointly bringing the power of AI into the car cockpit." Huibert Verhoeven, Senior Vice President at Harman, said that through the collaboration with Qualcomm, they can provide continuously improving intelligent and intuitive experiences, making cars as convenient and pleasant as preferred personal devices.
Key Points:
🌟 Qualcomm and Harman collaborate to integrate AI technology into vehicles, enhancing the driving experience.
🚗 New technology will make in-vehicle experiences more personalized, including real-time ADAS visualization and emotional understanding interfaces.
⚡ Through a central computing architecture, power consumption and system complexity are reduced, enhancing the intelligence level of vehicles.