According to Sky News, the issue of AI-generated fake books on Amazon has become increasingly serious, with dozens of fraudulent cookbooks and health guides published under the name of renowned doctor Eric Topol being the most prominent. These books not only have poor content but also steal Topol's name and portrait, constituting clear fraud. Topol himself stated that although he has reported these pirated books to Amazon multiple times, the problem has never been resolved, and customer service has only provided generic responses.

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This large-scale proliferation of fake books is not an isolated case. Sky News found that after major sports events, a large number of AI-generated biographies of athletes with crude content and false covers appear online. These so-called authors often have no real online identity but can release dozens of books at once, occupying the space of genuine books.

The Publishers Association expressed concern about this and called for more explicit labeling of AI-generated content. The association's CEO, Dan Conway, warned that in an environment saturated with information, readers can hardly distinguish between well-researched real books and AI-created fake books.

Amazon responded that the company has enforced content guidelines through automatic and manual reviews and deletes violating books. To address the challenges brought by AI, Amazon has tightened some rules, such as limiting self-publishers to three new books per day and requiring authors to disclose whether they used AI. However, these disclosure details are not made public to consumers, resulting in a lack of transparency.

Although Amazon is updating its security measures, Topol's case shows that AI-generated fake books continue to emerge, constantly damaging the reputation of experts and writers. Behind this is the combination of tools like ChatGPT and convenient self-publishing models, allowing scammers to easily use AI to imitate the style and brand of celebrities for large-scale fraudulent publishing activities.