Coca-Cola's sports drink brand BodyArmor uses AI-generated images in Super Bowl ad

Translated data: The sports drink brand BodyArmor, owned by Coca-Cola, has incorporated AI-generated imagery in its regional Super Bowl ad campaign. Titled "Field of Fake," the advertisement juxtaposes real footage with AI-generated content to emphasize the product's no-additives claim and to engage in cultural commentary. The ad will be aired in 20 U.S. markets and Canada, aiming to attract more consumer attention.

Cambium Startup Uses AI to Transform Waste Wood into Usable Lumber

In US cities and suburbs, felled trees often end up being chipped instead of being made into lumber. This frustrated Ben Christensen, who grew up in New Mexico with a family deeply rooted in the lumber industry – his father was a carpenter – instilling in him a deep respect for trees. Image Note: Image generated by AI, image licensing service Midjourney Christensen points out that the main reason for wood waste is...

US Lawyer Fined $15,000 for Using AI-Generated Fictitious Case

A federal judge in the Southern District of Indiana, Mark D. Dinsmore, recently recommended a $15,000 fine for a lawyer who cited nonexistent court cases in legal filings. The incident has sparked widespread concern over the use of artificial intelligence in the legal field. The lawyer, Rafael Ramirez from Rio Hondo, Texas, used AI to generate the false case citations. The incident occurred in October 2024. (Image generated by AI, licensed through Midjourney).

Advertising Companies Embrace AI! Coca-Cola at the Forefront of AI Marketing

The fusion of generative artificial intelligence (AI) and marketing science is radically transforming the advertising industry. Despite some hesitation, more and more brands are beginning to recognize the immense potential of AI in creativity and operations. Iconic brands like Coca-Cola have already taken the lead by incorporating AI into their advertising campaigns. Coca-Cola used AI to remake its iconic ad "The Holidays are Coming," showcasing the technological advancements achieved in a short period of time. PetSmart Charities utilized AI to create vivid profiles of adoptable animals.

Coca-Cola Faces Backlash for 'Ugly' Christmas Ad Created by Artificial Intelligence

Coca-Cola recently launched a Christmas advertisement generated by artificial intelligence, which faced strong opposition from netizens. The ad features a fleet of cherry-red trucks driving along a snow-covered road, delivering ice-cold Coke to customers in a festively decorated town. While the campaign showcases the future of commercial advertising, many consumers did not feel the festive spirit, criticizing the beverage brand's ad as 'garbage,' 'ugly,' and 'lazy.' The ad utilized Coca-Cola's artificial intelligence software, Real Magic AI, and included small print in the video.

Coca-Cola Remakes Classic Ad with AI, but Viewers Say It's 'Too Fake'!

Coca-Cola recently announced that it has used artificial intelligence technology to remake its classic 1995 advertisement 'Holidays Are Coming.' This bold move makes Coca-Cola one of the first large companies to produce a television commercial entirely through AI. To achieve this, they collaborated with three AI studios to create different versions of the ad, which will be broadcast on television, streaming platforms, and global digital video. Video stills feature Coca-Cola's global generated AI.