Xbox Accused of Using AI-Generated Artwork to Promote Games


Perfect World announced the addition of the 'AI Application (AIGC)' concept, with its game development now deeply integrated with AI art generation technology, significantly improving the efficiency and creativity of artistic design. The technology is widely applied in areas such as character concept art, scene construction, and item design, capable of generating high-quality visual materials based on text or sketches, accelerating the iteration of concept design, and providing creation inspiration and references for the art team.
Recently, Xbox announced that its new AI-enhanced search feature has begun rolling out. The introduction of this feature will greatly enhance the experience for players searching for games. Xbox's AI-driven search allows players to find games by simply describing them with keywords. For example, players can input 'FPS games with zombies' or 'cozy farming games with fishing,' and the system will recommend relevant games based on those descriptions. This intelligent search not only helps players find their desired games, but also
Tech giant Microsoft has recently launched an AI chat assistant for its Xbox gaming console, officially ushering in an era of AI in its gaming business. This move coincides with the release of Sony's PS5 Pro, which features the next-generation AI super resolution technology, intensifying the AI competition in the gaming console sector. According to tech media The Verge, this new virtual assistant is primarily aimed at online customer support. This is the latest action taken by Microsoft CEO Satya Nadella to advance the company's AI strategy, as Xbox has previously maintained a relatively cautious distance from AI.
Microsoft has officially started the AI strategic layout for the Xbox platform. As the first AI feature, an intelligent customer service chatbot has already launched on the Xbox platform. According to informed sources, this is only the first step in Microsoft's push for AI strategy in the Xbox area. The second upcoming AI feature is natural language search. This feature will allow users to obtain recommendations without needing to remember specific game titles; they can simply input descriptive terms like "children's puzzle games". The new search system will also support error tolerance, capable of recognizing typos and abbreviations.
The launch of Civitai Green marks the platform's transformation into a clean, professional AI art creation environment, completely eliminating adult content to provide creators with safe and appropriate image and model resources, enhancing the user experience in the workplace. Through Civitai Green, the platform not only ensures the high quality and diversity of resources but also introduces a more efficient payment processor, Paddle, optimizing the user payment experience. This transformation benefits the platform's commercial development and strengthens the community ecosystem by sharing works.