On the evening of November 2, the Qwen Office Personal Membership Monthly Card officially made its livestream sales debut in Li Jiaqi's Double 11 livestream. Amid the livestream rhythm of "3, 2, 1, Tokens up," the product sold 100,000 units within half an hour, driving cumulative sales of about 2 trillion Tokens.
Chen Yusen, CEO of Qwen Office, appeared in the livestream and, together with Li Jiaqi, demonstrated multiple AI office and lifestyle application scenarios, including organizing homework and exam papers, generating business analysis reports with one click, and building a global fishing map accessible to multiple users.
This crossover between an LLM-native application and a leading e-commerce livestream marks that AI services are accelerating from enterprise use toward the mass consumer market. As the unit of measurement for compute and services in the era of large models, Tokens are gradually taking on the attributes of standardized goods, becoming an everyday productivity tool that the public can perceive and consume.
This phenomenon indicates that the commercialization of AI technology is undergoing a substantive shift from "trying out new tech" to "inclusive essential demand," and has opened up a new, highly efficient path for consumer-side monetization models and ecosystem-wide adoption of large models.
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