The video generation model Sora, which had been inactive for months, seems to be finding a roundabout way back to the market. According to a report by The Information on October 12, OpenAI is in talks with a stealth startup specializing in AI video technology for film production, planning to hand over the previously discontinued Sora to them, allowing it to reappear in the form of a professional film tool.
The team behind this acquiring company is quite impressive. It was jointly established several months ago by Hollywood producer Jeffrey Katzenberg, former Sora research lead Bill Pibbels, and former Dropbox CFO Soojit Jaswal, and the company's name remains undisclosed to the public. According to the disclosed details of the collaboration, the startup intends to take over and improve the Sora platform, and develop and sell software or services targeting film production companies based on this technology. At present, the specific terms have not been finalized, and whether the company will even obtain the Sora model weights remains uncertain.

Sora's exit wasn't that long ago. Earlier this year, OpenAI shut down the Sora model and the development of a TikTok-like video app to cut costs on non-core projects requiring high computing power, reallocating resources to business and programming tools; its consumer applications and web platform had already been closed, and a cooperation plan worth about $1 billion (approximately RMB 6.7 billion) with Disney was also terminated. In other words, a product once seen as a benchmark for AI video but consuming massive computing power, was voluntarily taken off the table by OpenAI.
Join Now