What OpenAI is developing is an AI that can reach out and control browsers and other applications on behalf of users, and the ChatGPT app itself has brought generative AI to the average consumer. According to sources, OpenAI is currently developing a new feature that directly targets SpaceX's recently launched GrokBot - a product that allows users to create a 24/7 online AI partner to handle daily tasks, manage software, and run collaborative work in the background. In other words, OpenAI wants to bring this tireless digital partner into its own ecosystem.
More intriguingly, there is another angle. Another insider said that OpenAI is also discussing the development of a personal AI assistant, targeting similar products recently released by the Meta platform. These two approaches are clear and subtle, one focusing on automated collaboration like GrokBot, and the other considering how to respond to Meta's Muse. The encircling situation of OpenAI in the consumer-level agent market is already taking shape.
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