Google has recently released a new feature that has caught the attention of both creators and regular users. According to official announcements, users will be able to choose to turn off visible watermarks when generating images, videos, and even music in the future.

This new feature was first revealed by Josh Woodward, the head of Google Gemini, on a social platform. It is reported that this new toggle setting will gradually be rolled out to multiple models such as Nano Banana, Omni, and Lyria. For everyday use scenarios, the feature will first be available on the Gemini web version and Google's own video editing software Flow, and then gradually expand to search services.

However, turning off visible watermarks does not mean complete freedom. Google has found a balance between creative freedom and security: while visible watermarks can be turned off, underlying invisible protection measures remain active. In other words, invisible watermarks like SynthID and related C2PA standard metadata will continue to be retained to ensure content transparency.

In other words, if users want to verify whether an image or video was generated by artificial intelligence, they can still use Gemini or related search tools for identification.

For many users who incorporate AI-generated content into their daily professional creation and design work, removing visible watermarks can greatly reduce post-processing hassle. This update is currently being rolled out in stages. Once the feature is fully launched, users can simply go to the media watermark option in settings to freely switch between displaying or turning off the watermark. At the same time, Google has also open-sourced a local verification development library called Credentio, making it easier for developers to embed local verification mechanisms into their own applications.