On June 29, 2026, Xi'an witnessed a deep integration of technology and cultural heritage. The world's first commercial multimodal cultural tourism large model, "Boguan," officially launched large-scale application locally, bringing historical and cultural heritage to life through AI technology in a way that is visible, touchable, and interactive.

Developed by Shaanxi Culture Investment together with partners like Huawei, the "Boguan" model is the first industry AI in China with the core goal of cultural preservation and inheritance. Its underlying dataset is massive, covering 1.2PB of valuable materials, including over 30 million images, millions of minutes of cultural relics audio and video, as well as 510 high-precision 3D models. These data provide a solid "cultural gene" for the model, enabling it to accurately restore artifact details and achieve museum-level revitalization.

The empowerment of technology goes beyond protection, but also focuses on how to create emotional resonance with tourists. In the art of dough modeling, a work that used to take several months can now be completed within a week with the support of "Boguan." At the same time, by skillfully integrating the "Zhaoling Six Horses" cultural relics with Xi'an intangible cultural heritage crafts, the digital IP "Tang Mengmeng" and its related cultural and creative products have achieved sales of over 2 million yuan.

To enhance the immersive experience of tourists, the "Boguan" model has been fully integrated into various scenarios. Within the "Youshanxi" App, it serves as an AI travel companion, providing one-stop services from itinerary planning to sightseeing interpretation. The "Zhiying Camera" mini program uses real-time fusion technology, allowing tourists to "travel back" to historical scenes and leave a unique digital memory. According to statistics, as of March this year, the intelligent agent has covered more than 4 million users.

The upgrading of the tourism experience relies on the support of the underlying communication architecture. In the Datang Bustling City scenic area, by deploying a 5G-A network, the high transmission rate ensures that tourists can smoothly share images even in crowded places. Data shows that cultural tourism live streaming with 5G-A support has significantly extended user dwell time and increased per capita spending by 62%.

In addition, the construction of smart airports has also become a key link in the cultural tourism chain. Through 5G, AI, and cloud computing technologies, the airport has achieved full-process intelligence, including self-service check-in, luggage tracking, and unmanned inspections. Now, passengers can complete self-service check-in in as little as 10 seconds, greatly alleviating the pressure in the waiting area and making every journey more convenient and comfortable.

As the "Boguan" model deeply penetrates areas such as short-form drama creation and digital transformation of the cultural tourism industry, Xi'an is showcasing a new model of smart tourism. Artificial intelligence is no longer just cold code; it is becoming the core engine that activates traditional culture, reshapes tourist experiences, and unleashes new growth in the industry.