As the 2026 Jiangsu college entrance exam scores approach, the volunteer application service market is once again in a state of fierce competition. Unlike previous years' small-scale industry overstocking, this year's market has welcomed a major "intruder" - a big tech company has officially entered the field and directly lowered the service threshold to "zero cost".

On June 10, Zhiwen officially launched the first full-cycle college entrance exam volunteer application Agent in China. This move has been interpreted by industry insiders as a typical "downward attack" of internet traffic logic on a vertical market. For a long time, the college entrance exam volunteer application market has been supported by thousands of small institutions, whose core revenue has highly relied on selling volunteer cards and low-cost online consultation traffic generation. With big companies entering with free AI tools, the business models of these traditional players are now facing severe challenges.

It is understood that the newly launched application Agent is not simply an information search tool, but rather breaks down the application process into seven core stages, providing full-process guidance. Its core functions include a volunteer calendar, personalized volunteer reports, and targeted volunteer Q&A. By using the language logic of large models, it has successfully scaled the active conversation capabilities of human experts, and can provide accurate services to candidates at a very low cost.

For students, this change undoubtedly means higher cost-effectiveness and convenience, but for thousands of small institutions, it is a rapid compression of their survival space. When expert advice that used to require payment is replaced by free and intelligent AI, these institutions need to think urgently: In the intelligent era, what professional value can they provide that cannot be replaced, beyond basic information matching?

It is reported that this is just one part of the "AI + education" strategy. In the future, such services will extend from the college entrance exam season to longer-term life planning scenarios, trying to build a comprehensive intelligent consulting ecosystem through continuous scenario dominance. With the popularization of free AI application tools, the traditional volunteer application industry is entering a countdown for restructuring, and a test of business model reconstruction has quietly begun.