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On the afternoon of June 16, ByteDance Seed released an internal notice to adjust the price of "Doubao Shares" again. The latest price is $14.85, an increase of 13.5% compared to the initial announcement of $13.08 in April this year. At the same time, the overall option price of ByteDance rose from $229.5 to $235.5, an increase of about 2.63%. Compared with this, the growth rate of "Doubao Shares" is significantly higher.
Looking back, the Doubao Shares mechanism was first established in October 2025 by the ByteDance Seed department as a long-term talent incentive plan for large model business. It uses a "virtual share + repurchase mechanism" to bind and motivate the AI core team for the long term, strengthening the interest coordination between the business and talents.
Regarding the implementation rhythm, the plan has been continuously advanced. On April 15, ByteDance first initiated the repurchase of Doubao Shares at a price of $13.08 (approximately RMB 90.51). In May, the Seed department further announced that eligible employees could choose to receive their year-end bonus in the form of Doubao Shares, allowing optional conversion between cash bonuses and virtual share incentives.
The latest adjustment shows that the mechanism is strengthening the link between price and incentives. The current increase in Doubao Shares has clearly exceeded the company's overall option growth, reflecting the continuous improvement of its weight and expectations in the AI large model business.
From the perspective of institutional design, Doubao Shares belong to a virtual equity incentive system built around the Doubao large model business. By setting a repurchase mechanism similar to options, it divides the AI business into independent incentive units to enhance the long-term attractiveness and stability for high-level R&D talents. The plan has been piloted in the Seed department and is expected to be expanded to more business teams closely related to the Doubao large model in the future.
Amid the intensifying competition in large models, internet companies are accelerating the exploration of more refined and business-unit-based talent incentive mechanisms to enhance the continuous supply of AI core capabilities and organizational stability.