Global leader in AI safety and research company Anthropic has announced today that it will officially establish an office in Seoul to meet the strong demand for Claude in the South Korean market, and appointed KiYoung Choi, a seasoned leader in the technology industry, as the Representative Director of Anthropic Korea.

1. Strategic Layout: Betting on the World's Most Active AI Market

South Korea has become one of the most active markets for Claude globally. According to Anthropic's latest economic index, the frequency of Claude usage by South Korean users has exceeded the expected proportion of the population by more than 3.5 times, and the application scenarios are deeply focused on high-difficulty technology R&D and creative work.

Chris Ciauri, Managing Director of Anthropic International, said: “South Korea is one of the most passionate markets for Claude globally. KiYoung's deep insights into the local tech ecosystem will help us build a local team and partnership, supporting Korean companies in implementing Claude's AI applications.”

2. Leading Figure: KiYoung Choi Joins

Newly appointed Representative Director of Anthropic Korea, KiYoung Choi, has over 30 years of experience in leading the technology industry, previously serving as General Manager of Snowflake Korea. Throughout his career, he has held leadership positions in South Korea for several international technology giants, including Google Cloud, Adobe, Autodesk, and Microsoft, and has excelled in driving large enterprises to undergo cloud computing and AI transformation.

Regarding this new role, KiYoung Choi said: “South Korea has world-leading hardware innovation capabilities, an active developer community, and a high enterprise adoption rate. Korean organizations, while maintaining technical depth, place great emphasis on responsible deployment of AI, which aligns closely with Anthropic's vision.”

3. Industry Implementation: Claude is Reshaping the Korean Business Ecosystem

Claude has already achieved deep application in multiple key industries in South Korea:

  • Legal Technology: Law&Company uses Claude to develop an AI legal assistant, significantly reducing the time cost for lawyers in legal research and document preparation, and ensuring high accuracy for sensitive legal matters.

  • Telecommunications Industry: South Korea's largest telecom operator SK Telecom chose Claude to build a customized AI customer service model, aiming to optimize service quality and empower the customer service team.

4. Future Outlook: Building a Localized AI Ecosystem

The establishment of Anthropic's Seoul office marks its deep integration into the South Korean technology industry. The team's future focus will include:

  1. Building an Ecosystem Partnership: Establishing deep cooperation with local Korean companies and startups.

  2. Multi-party Collaboration: Engaging in dialogue and interaction with Korean government departments and research institutions.

  3. Nurturing a Developer Community: Providing technical support to the Korean developer community and building a localized application development environment around Claude.

Anthropic has now launched job recruitment for the Seoul office, and more information can be accessed at anthropic.com/careers. With senior executives from Anthropic set to visit Seoul for the office opening ceremony, the company's strategic layout in the Asia-Pacific market has entered an "acceleration" phase.