On May 17, it was reported that Apple plans to launch its first standalone Siri application at the Worldwide Developers Conference (WWDC) in June this year, aiming to fully revitalize its market position in the field of artificial intelligence by introducing a ChatGPT-like chatbot experience powered by Google's Gemini technology.

According to Mark Gurman, a reporter from Bloomberg, privacy protection will be the core feature of this major update to Siri. To establish a differentiated advantage in competition with similar AI products, the new version of Siri will impose stricter restrictions on user personal information usage and storage periods. As part of this strategy, the new app is expected to integrate features similar to the "Messages" app, allowing users to choose to automatically delete conversation records after 30 days or one year, or to retain them indefinitely.

Voice assistant, smart voice. Siri

Industry analysis indicates that Apple's move aims to mask potential shortcomings in its underlying generative AI technology compared to competitors, while also shifting some security scrutiny that comes from having Google handle part of the data processing.

With increasingly strict global data compliance regulations, Apple's strategic shift of making privacy compliance a core selling point not only continues its long-standing brand moat but may also set a new industry standard for privacy in the current fierce generative AI assistant competition.