Xiaohongshu recently announced a new round of organizational restructuring through an internal letter, marking that this social media platform is trying to fully commit to artificial intelligence and the international market by enhancing business collaboration. In this upgrade, the three core business areas of community, e-commerce, and commercialization, along with their corresponding technical systems, will be fully integrated.

The most significant personnel change in this adjustment is that Conan will take on the position of president, fully responsible for the integration and management of the aforementioned businesses, and report directly to CEO Xingyu. This move aims to break down business barriers, enabling stronger synergy between community content, the commercial cycle, and technical support.

In terms of technological foresight, Xiaohongshu has officially established an AI first-level department called "Dots," and also set up an Enterprise Intelligence Department. This indicates that the platform will increase its investment in AI from both product development and organizational infrastructure. At the same time, the overseas business has also entered a new chapter. The newly established overseas business department Rednote will serve as the driver for international business, working together with the "Lab 1327" dedicated to new product incubation, to explore new growth points in the global market.

This organizational upgrade clearly sends a signal: Xiaohongshu is relying on AI technology to drive, consolidating its domestic community ecosystem, and officially starting a large-scale global journey. By deeply "pruning" and reorganizing its internal structure, Xiaohongshu is building a more solid foundational framework for future development.